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What are the benefits of a website?


Simple. You're in business to make money — and to make it, you can't waste it. A website is the world's most effective use of money to purchase media in order to market to the masses. The Internet functions 24 hours a day, seven days a week, with no labor costs to you and has the most inexpensive and widespread marketing capabilities ever seen — period! Through this highly affordable media, your website offers your services to the world. Statistics show that the Internet is an excellent way to market your business and sell your products and services. More and more customers are logging on, making purchases, buying services and researching choices and information through the Internet. Why should you limit your business to your immediate locale when the whole world is a keystroke away? You also gain major credibility by having an Internet presence; effectively you can look like one of the big companies — all without wasting your money.


What do you need for a website?

A Computer: Although highly recommended, it is not necessary for you to have a computer but it is essential for those wishing to view your site.

ISP: an Internet Service Provider is how you connect to the Internet. This ISP will provide you with an email address to communicate by electronic mail (email).

Domain Name: This is; your address or home page on the Internet.

Hosting: An Internet presence provider. This is where your website is stored for the world to view.

Website Design: You'll need all the codes, computer language, scripts and graphics which, when put together, formulate your website into a viewable form for the world to see.

File Transfer Protocol to transfer information to and from your website for updates, repair, edits and changes. This is how web designers communicate with your domain at the host.

Updates, additions, changes, and most importantly, search engine analysis and submission of the pages that make up your website.


What is "E-commerce"?
E-commerce simply means Electronic Commerce. It is the buzzword for the new millennium, and for very good reason. The Internet is changing the way business is done with literally billions of dollars being made over the Internet. E-commerce gives you the ability to accept payment over the Internet by either credit card or electronic checks. Through E-commerce, you can sell products or services instantly to anyone in the world without having to constantly monitor your website.


How does Studio X Agency, LLC design my site?

First, we determine the exact goals of the client's website. If, for instance, you are selling a tangible product then the goal would be a site that has your product listings, pictures, descriptions, prices and shipping information in an online catalog. The end goal being a website enabling the consumer to easily view, gather information about and then purchase these products online (E-commerce). In addition to these basic goals, there is the more far reaching and highly important goal of determining how this site will fit in with your marketing strategy. All these facts are formulated in a design layout that describes the fundamental business strategy behind your website. In essence, we want to ensure that we, as the website design team, fully understand what is required to satisfy our client's ultimate Internet and marketing goals.

Secondly, our design team works with the client to create a basic visual layout of how the site will appear on the screen. This can be as simple as being drawn out by the client on a plain piece of paper, using a word processor or even by showing us another website that looks like what you want your site to look like. In this step, we might make suggestions about adding any additional functions that are absolutely necessary or simply might be useful. This step is our outline for the actual website.

The third step is to map the flow of the site from the consumers' point of view in order to ensure that potential customers can easily navigate from the entry point through to the main content pages (and all other pages within the site). This is done by providing intuitive and thorough navigational tools.

In the last step, we combine all the above information (marketing strategies, E-commerce, and visual layout) and come up with the final and complete website design plan. Our design team registers the client's domain name, activates the client's host account, codes the pages and implements any other elements necessary to make the client's website functional. We test all components of the site and then submit the site in beta (or test) format for the client to view and approve. If any additions or adaptations are necessary, they are made at this point. The site is then re-tested and re-submitted for the client's final approval. Next, the site is uploaded to our server with a final test of all the site's functions. Finally, when we are sure the test site is in perfect order and the client is satisfied, the website is submitted to search engines and/or directories and the client is instructed to implement any additional marketing strategies. Violá! Your website is ready for the world to see!


What costs will be involved with establishing a website?

1. Website development, design and start-up costs: This refers to paying a website design firm to create the site and place the site in search engine registrations worldwide. Costs also include buying a domain name and a small fee for your host server configuration. Included in this fee, at no cost, is advice or help in marketing your website. Your website's final costs vary and are proportional to site size and capabilities. We recommend having a fixed cost quote in hand before building your website. Contact Studio X Agency,LLC for a free price quote or click here for packages.

2. Domain Hosting: Very affordable monthly fee.

3. Periodic editing, update and edits/additions: Proportional to amount of monthly work required.

What are a website's advantages?
A website is globally accessible.

You can keep your website more current more affordably than any other media. You can update a website immediately and as often as you like. Imagine you sell products whose prices fluctuate. With a website, you can change these prices every time they go up or down, so your marketing materials are always accurate.

The little guys can compete with the big guys since a website is economical and not limited by size. This means a small business can present itself as a large or creative image on the Internet as a bigger company

A website also allows easy, safe communication between you and the consumer so that anyone who visits your site can contact you at any time by sending an email. Unlike communications that originate from other forms of advertising, consumers who send emails don't have to deal with many problems of everyday business: pushy salesmen, remembering to call during business hours, having to battle crowds to get to your stores, spending time waiting on voice mail or getting the wrong information. It's convenient, easy, and safe for the consumer.

Email is also convenient for you. You can respond to all your customer inquiries at the same time, and do it when you have a free moment — not in the middle of rush hour when someone calls up to ask for product information or directions to your location.

You can save money on tech support and answering questions. If your employees spend a lot of time answering the same questions and sending out the same material, you can reduce that labor cost significantly by providing the information on the website. For instance, a client can avoid having to mail or fax information for over 1,000 phone call solicitations in a one-year period simply by providing the information on their site. That improves on labor costs and provides a real cost savings in reduced long distance phone bills (for faxes) and postage. Your website can also take orders while you sleep as people can place orders on a website at any time, day or night.

But most importantly, no salesmen manning the store, no utilities, no insurance, no payroll ... computers don't need a benefit package or overtime. For every second of every day, your website is working for you!

As to your choice for website design, if a designer can't tell you why a website is a unique marketing tool as we have here, how successful will their website be? Are they helping you to develop a marketing mechanism or are they selling special effects? Is it an intelligent tool for driving business or an overpriced, turbo-charged business card? Make sure you choose a designer with marketing expertise, experience and skills - Studio X Agency